We use Google Analytics to learn more information about the visitors on our website, e.g. how many users have visited, what pages are popular and so on. These information is completely anonymous and secure. to anonymously identify users visiting the website. This allows us to gain better insights into statistics, changes and trends so that we can.
We use Facebook Pixel to identify anonymous visitors on the site and match the data (if available) with Facebook. Facebook reveals no personal information about the individuals collected through Pixel. This allows us to get a better preference of our audience (general interests, demographic status, etc).